Per Kurtz, liberal talk radio is doing better than projected... (HT: Michelle Malkin)
Let's be honest, this is really a case of when expectations are low, they will almost always be met and likely be exceeded. Much of my early academic career was based on this phenom.
This quote, from comedian turned talker Stephanie Miller, shows that somebody over at AA is developing a clue
Liberal radio is still a relative blip, but the turning point, says Miller, is that stations stopped putting on ex-politicians such as Mario Cuomo and turned to professional broadcasters. "The minute we think it's a political movement, we're dead," she says. "You've got to get ratings. It's about money."
And then there is this...
Much of that attention has been lavished on Air America, which says it is running ahead of projections, with an average of 222,000 people listening at any one time (compared to the roughly 4.4 million that Limbaugh averages at any one time on 600 stations). Franken, who spent part of his award acceptance speech ripping O'Reilly, says the industry is no longer laughing at liberal radio. Hannity's liberal co-host, Alan Colmes (who joked at the conference that there are some liberals at Fox -- on the janitorial staff) is now heard on 70 stations.
So, their avowed enemy, the Eeevil Rush Limbaugh, does twenty times better business than they are. Granted, he has a decade + head start, but as Miller noted as a formula for success, he puts entertainment first, politics second. With the possible exception of Savage and O'Reilly (and I think O'Reilly is mostly a limelight hog, for the record), I think the same thing applies to the other leading right-talkers. Beck, whether you find him funny or not, is an entertainer, not a policy wonk. Bennett puts dialog with a touch of whimsy first (and more than a little honesty about republican/Conservative flaws). And so on.
But when you look at AA, as Miller and Kurtz note, you get a bunch of people that are committed to ideology at all costs. Some of the hosts are funny people, who made their livings being funny... but put them in front of the AA microphones, and you just get a ranting screed laced with bile and invective. And unless you wake up angry and you're looking for someone to validate your rage, it doesn't make good radio. Kind of like the protests that are so dear to the lefts' heart... they play well to the faithful, but do more to turn off/turn away the neutral than entice them to join in the cause.
Also, does Alan Colmes mean to say that most janitors and other laborers are all democrats? How does that tie into Howard Dean's belief that most hotel workers are black? Now if this gets your drawers in a knott, breathe deeply, spread your legs out, and pull them out. I know Colmes is joking (and think it's funny), but I also recognize the hubbub his partner in crime Hannity would have been subjected to for making the same comment. ;)
Now, Kurtz and AA compare their rating to Rush Limbaugh, which I think is a little unfair. As I said above, Limbaugh has a big lead on them in building an audience, as well as a big lead in experience (he had a career in broadcasting and promotions before become a talk show host, IIRC). I think Bill Bennett is a better comparison, since his show started in the same time frame as AA. Granted, he began on an established radio network (Salem?), where AA had to build one. However, Bennett didn't have the boatload of free fawning publicity that Franken and company received. If you live in a market that carries Salem programing, you probably heard Bennett was on the air, or coming. But you could live anywhere in North America and know that Air America was out there, even if your market didn't have an affiliate. Not because there was a clamoring for liberal radio (yes, maybe in NYC and San Francisco, not that you can tell from WLIB's ratings), but because the media establishment loved the notion of progressive/liberal talk to counteract the very successful and (to them) threatening conservative talk hosts.
Still, it will be interesting to see what happens with AA in the future. Maybe Howling Howie will get a show when he leaves the DNC chairmanship. Or the DNC leaves him.
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